One of the best science books of the yearWIRED magazine & KIJK magazine.

Available from Amazon UK / USA / & other outlets.

Spanish version, Polish and Turkish now out. Translations forthcoming in Korean, Chinese and Arabic.



“Readers who want to embrace proper neuroscience, and arm themselves against neurononsense will enjoy this splendid book, and profit greatly from doing so”

Professor Elizabeth Loftus, Past President, Association for Psychological Science.

“Christian Jarrett, one of the world’s great communicators of psychological science, takes us on a neuroscience journey, from ancient times to the present. A tour de force of critical thinking”

Professor David Myers, author of Psychology (11th edition).

“With compelling arguments and compassion for the human condition, Jarrett teaches us that the truth about the brain is more complicated, but ultimately more fascinating, than fiction”

The Neurocritic.

“Christian Jarrett has written a wonderful book that is as entertaining as it is enlightening”

Professor Christopher French, former editor-in-chief of The Skeptic magazine.

“Myth buster extraordinaire, Christian Jarrett, is an engaging and knowledgeable guide who spring cleans the cobwebs of misinformation that have accumulated over recent years” Professor Uta Frith DBE.

“A masterful catalogue of neurobollocks”

Ben Goldacre, author of Bad Science and Bad Pharma.

“Jarrett is an insightful, engaging guide to the mysteries of the human mind, providing an always smart, often humorous account that will equip you with the tools you need to understand both the power and the limitations of your own mind”

Maria Konnikova, writer for the New Yorker.

“Christian Jarrett writes about the latest discoveries in neuroscience with wonderful clarity, while cleanly puncturing myths and misinformation”

Ed Yong, Not Exactly Rocket Science.

“For anyone overwhelmed by copious bogus neuroscience, Jarrett has generously used his own mighty brain to clear this cloud of misinformation, like a lighthouse cutting through the fog”

Dean Burnett, neuroscientist and Guardian blogger.