Lots of people cling to misconceptions about the brain that are just plain wrong, and sometimes even dangerous. In this persuasive and forceful book, Christian Jarrett exposes many of these popular and enduring brain myths. Readers who want to embrace proper neuroscience, and arm themselves against neurononsense will enjoy this splendid book, and profit greatly from doing so. Professor Elizabeth Loftus, Past President, Association for Psychological Science.

The more we are interested in the brain and how it explains our behaviour, the more important it is that we rid ourselves of untruths and half truths. Myth buster extraordinaire, Christian Jarrett, is an engaging and knowledgeable guide who spring cleans the cobwebs of misinformation that have accumulated over recent years. Professor Uta Frith DBE.

Great Myths of the Brain provides an incredibly thorough and engaging dismantling of neurological myths and misconceptions that abound today. For anyone overwhelmed by copious bogus neuroscience, Jarrett has generously used his own mighty brain to clear this cloud of misinformation, like a lighthouse cutting through the fog. Dean Burnett, neuroscientist and Guardian blogger.

A masterful catalogue of neurobollocks. Ben Goldacre, author of Bad Science and Bad Pharma.

Christian Jarrett is the ideal guide to the fascinating, bewildering and often overhyped world of the brain. He writes about the latest discoveries in neuroscience with wonderful clarity, while cleanly puncturing myths and misinformation. Ed Yong, Not Exactly Rocket Science.

GREAT MYTHS OF THE BRAIN by Christian Jarrett is out on 17 Oct 2014 (UK); 27 Oct (USA). Available now for pre-order at Amazon UK and Amazon USA and other outlets. Listen to Christian’s recent interview with NPR radio about neurohype. For all media enquiries related to Great Myths of the Brain, please contact Tel 01327 357770.

Christian Jarrett, one of the world’s great communicators of psychological science, takes us on a neuroscience journey, from ancient times to the present. He exposes things we have believed that just aren’t so. And he explores discoveries that surprise and delight us. Thanks to this tour de force of critical thinking, we can become wiser—by being smartly skeptical but not cynical, open but not gullible. Professor David Myers, author of Psychology (11th edition).

Christian Jarrett has written a wonderful book that is as entertaining as it is enlightening. When it comes to brain science, a little knowledge is a dangerous thing. Jarrett has done us all a great service by peeling back the layers of hype to reveal what we really do know - and don't know - about how the brain functions. Professor Christopher French, former editor-in-chief of The Skeptic magazine.

In this era of commercialized neurohype, Christian Jarrett’s engaging book equips us with the skills for spotting the authentic facts lost in a sea of brain myths. With compelling arguments and compassion for the human condition, Jarrett teaches us that the truth about the brain is more complicated, but ultimately more fascinating, than fiction. The Neurocritic.

Great Myths of the Brain is essential reading for anyone who wants to navigate the maze of modern neuroscience, separating fact from fiction and reality from hype. Jarrett is an insightful, engaging guide to the mysteries of the human mind, providing an always smart, often humorous account that will equip you with the tools you need to understand both the power and the limitations of your own mind. Maria Konnikova, writer for the New Yorker.